SMS marketing templates
Launch effective text campaigns in minutes with on‑brand SMS templates
What are SMS marketing templates?
SMS marketing templates are pre-built text message examples (or even entire automated SMS flows) businesses can use to communicate with customers. They provide ready-to-send SMS messages for common scenarios—like welcome messages, promotional offers, order updates, appointment reminders, and more—so marketers don’t have to write each text from scratch.
These templates can be used for one-time campaigns or as part of multi-step flows triggered by specific customer actions. For example, when a customer signs up, makes a purchase, or abandons a cart, a pre-set SMS flow can automatically send a timely, relevant text message without manual effort.
SMS templates help businesses deliver timely, consistent, and on-brand communications via text with minimal effort. They often include suggested copy and placeholders for personalization (e.g., customer name or product), ensuring the message feels personal and relevant.
Why do SMS marketing templates matter for marketers?
SMS marketing templates matter because they eliminate the guesswork of writing effective texts while saving teams time. SMS is one of the most engaging channels available, but crafting concise, compliant messages can be tricky. Templates help solve this by providing pre-crafted, high-performing messages that marketers can quickly customize and send. They ensure consistent tone and format, help maintain brand voice, and make it easy for even lean teams to launch campaigns fast.
Timing is critical in SMS, and you can also use templates for automations—like abandoned cart flows or welcome series—that are triggered exactly when they’re most effective. This helps turn customer actions into revenue without manual effort. Ultimately, SMS templates help brands scale one-to-one communication while reducing errors and increasing ROI.
Why choose Klaviyo for SMS marketing templates?
1. Extensive SMS templates for campaigns and flows
Klaviyo’s SMS templates give marketers a fast, easy way to launch campaigns and flows without starting from scratch. With pre-built templates covering everything from welcome messages and flash sales to cart abandonment and reservation reminders, you can quickly find a starting point, customize the content, and send with confidence.
These templates are designed for both one-time campaigns and multi-step flows—and because Klaviyo supports omnichannel flows, you can coordinate SMS with email and push notifications seamlessly.
Here are two ways Klaviyo makes sure you’re ready to start benefiting from SMS templates:
– Pre-built SMS templates: Choose from pre-built templates for common use cases, then tailor them to your brand with no coding required.
– Omnichannel-ready: Use SMS templates in flows that also include email and push, creating a cohesive cross-channel experience.
2. AI-powered SMS copywriting and optimization
Creating strong SMS content can be challenging, but Klaviyo’s built-in SMS assistant helps marketers generate high-performing, on-brand copy in seconds. Just describe your message goal—like promoting a weekend sale—and the AI will draft concise, engaging text ready to send or fine-tune. Paired with tools like Smart Sending and A/B testing, Klaviyo AI doesn’t just help you write better—it helps you continually optimize for performance with less trial and error.
Here are two powerful Klaviyo AI features that help you work smarter and faster:
– SMS assistant: Generate brand-aligned SMS copy for campaigns using AI prompts, saving time on writing and revisions.
– Smart Sending: Ensure you’re not sending too many texts to customers over short periods of time.
3. Advanced personalization with unified customer data
Klaviyo’s SMS templates go far beyond one-size-fits-all. Klaviyo is built to store data about your customers, which you can use to personalize every text you send, adjusting your message based on browsing history, purchase behavior, or loyalty tier. Marketers can build detailed audience segments and trigger personalized flows that deliver the right message to each individual at just the right moment.
Here are two ways Klaviyo’s SMS templates help you take advantage of your customer data to create personalized messages:
– Dynamic content: Personalize SMS messages with name, product interest, location, and more—all based on live data.
– Behavioral triggers: Launch flows based on actions like product views, purchases, or time since last order for one-to-one relevance.
4. Built-in compliance and deliverability safeguards
Text messaging is highly regulated, but Klaviyo makes compliance simple. The platform automatically handles opt-ins, unsubscribes, and required legal language. Features like quiet hours help protect your deliverability—and your brand reputation—by ensuring customers receive respectful, well-timed texts.
Here are two ways Klaviyo helps you with SMS compliance:-Automated compliance tools: Built-in safeguards help texts meet TCPA, CTIA, and GDPR requirements.
– Scalable infrastructure: Messages send fast, reliably, and at high volumes—complete with quiet hour settings to prevent over-messaging.
Key features of Klaviyo’s SMS templates
|
Feature |
Description |
Available on Klaviyo |
|---|---|---|
|
Pre-built flows |
Ready-to-use SMS flows: Use Klaviyo’s pre-designed flows that contain SMS functionality for fast message set-up. | |
|
Customization |
Dynamic personalization: Add customer names, order details, and promotional codes. SMS link shortener: Track clicks and engagement with shortened links. | |
|
Automation |
Improved send cadence: Ensure you’re not bombarding customers with too many texts in too short a time. Multi-channel flows: Use SMS templates in email and SMS flows. | |
|
Compliance & testing |
Opt-out management: Automatically manage unsubscribe requests. A/B testing for SMS: Test different template variations to optimize conversions. | |
How to get started with Klaviyo’s SMS marketing templates
1. Choose a pre-built flow template or start from scratch. Use a ready-made template that’s available for SMS and use it for promotions, transactional messages, and abandoned cart reminders. Or create a custom template and save it for future use.
2. Add personalization. Use dynamic tags (e.g., {{ first_name }}) to tailor messages.
3. Insert short links. Track engagement using Klaviyo’s SMS link shortener.
4. Set timing and frequency. Define sending windows to optimize delivery.
5. Use in SMS campaigns or automated flows.
Apply templates to one-time campaigns or automated flows for triggered messaging.Examples of flows: welcome messages, order updates, and VIP sales alerts
Using Klaviyo’s SMS templates empower you to send targeted, high-converting messages with ease, while automating and personalizing campaigns for maximum engagement.